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TomTom Start UK & Ireland Screenshots

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TomTom Start UK & Ireland Review

The TomTom Start is specifically designed for occasional drivers and drivers who haven’t had a chance to experience the benefits of car navigation.

The simplified menu displays a two button user interface, ‘Plan route’ and ‘Browse map’. The device is lightweight, has a compact 3.5” screen and has a semi-fixed EasyPort™ mount, making the whole navigation package fit into a pocket, small bag or glove compartment.

“With the introduction of TomTom Start, we have taken another step in democratising navigation by making it easy to use, accessible and affordable, but without compromising on providing drivers with the fastest route,” says Corinne Vigreux, Managing Director TomTom. “Available in six stylish colours, the TomTom Start is equipped with the unique innovative solutions IQ Routes™ and Map Share™ technology.”

IQ Routes technology provides users with the fastest route any time of day with accurate travel times. TomTom has a database of over 800 billion speed profiles worldwide, which are included in the device’s map so that users get smart route planning wherever they are. The device also comes with Map Share, TomTom’s unique technology that allows users to make their own map changes, and benefit from thousands of free map corrections made by TomTom users every day – free of charge.

The simplified menu gives users easy access to the safety camera database and thousands of Points of Interest pre-installed into the device.

For further personalisation, users can go to TomTom HOME desktop software to download a wealth of content, including start-up screens and a range of fun voices.

Availability and pricing

The TomTom Start standard edition is available in black and white (EU map only), from retail stores at for Є129 for a regional map and Є149 for a European map.

TomTom Start will become available in the UK and Ireland, the Netherlands, Spain, Portugal, Sweden, Denmark, Finland and Norway.

Changeable covers (StartSkins) are available via www.tomtom.com/startskins and retailers for only €14.95 per colour.

Notes for editors

TomTom Start standard key features include:

Easy to use

•Plug & Go – no installation needed; plug in and tap the touch screen.
•Simplified menu – two simple buttons ‘Plan route’ and ‘Browse map’.
•Lightweight (128g) device with a 3.5” screen and Semi-fixed EasyPort™ mount folds neatly onto the back of the device, making the whole navigation package fit into pockets, small bags and glove compartment.
•Loud and clear voice instructions.
Best routing and maps

•IQ Routes technology – calculates the fastest route any time of day.
•Map Share technology - benefit from thousands of free map corrections made by TomTom users every day.
•Latest map guarantee.
Enhance safety

•Realistic visual instructions - replicated road signs, making them easier to follow.
•High quality speaker - get voice instructions at adjustable volume.
•Help menu - provides direct access to emergency numbers and directions to the nearest emergency providers.
Accessories – optional upgrades

•Changeable covers (StartSkins), including matching protective bags. StartSkins available in store: Flaming red, Ice blue, Electric green Deep purple. Sunburst yellow and Flaming orange are also available from www.tomtom.com. Priced at 14.95 euro per colour.
•Carry case, 19.95 euro
•USB home charger.
•USB car charger.

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TomTom Start UK & Ireland Accessories

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IQ Routes™ technology On TomTom Start The innovative IQ Routes™ technology is based on real average speeds measured on roads, rather than static maximum speeds per road type. This means the new TomTom GO range determines a route by considering all possible routes and then selecting the one that takes the least time. In almost 50% of all journeys, this results in driving a different and faster route, saving significant travel time as well as saving money and fuel. “With the introduction of IQ Routes™ technology, we continue to focus our efforts on features and content that improve the core navigation experience”, says Harold Goddijn, TomTom’s chief executive officer. “Everyone knows that traffic on Sunday is different to traffic on Monday and this is exactly what has been taken into account on the new TomTom GO. IQ Routes™ delivers what we call ‘intelligent routing’ – an even smarter and efficient way of planning your daily route.” TomTom IQ Routes™ The new TomTom IQ Routes™ technology is based on actual average speeds on roads, rather than the sign-posted speed limits. This intelligent routing technology is based on anonymous historical speed profiles of over 10 billion kilometres of driven roads, gathered over the years by millions of TomTom users. It takes into account all the factors that may influence the time it takes drivers to get to their destination, including traffic lights, roundabouts, steep slopes and speed bumps. The TomTom IQ Routes™ speed profile database continues to grow at the rate of over half a billion measurements per day, so the time and spatial accuracy of TomTom IQ Routes™ technology will continually increase. Drivers can be confident that they will always be given the smartest route incorporating detailed local knowledge. This allows for more efficient daily route planning, in particular when driving through urban and mountainous areas. We all know traffic is different during a Monday morning rush hour from a lazy Sunday afternoon. We all want the best shortcuts to bring us to our destination in the fastest way possible. But heavy traffic, speed bumps, traffic lights, roundabouts and even schoolchildren or shopping crowds can slow you down. That handy shortcut you’re looking for varies depending on time and day. Which means your shortest route isn’t necessarily going to be the fastest all the time! Let’s take an example: The standard shortest route from London Commercial Road, to Gloucester Terrace at a relatively quiet time, and without any hold-ups, should take you 20 minutes (screen 1).

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